Written scope and page plan
The pages, who does what, and when you sign off. Before we build anything.
How we work
How we build websites that bring in calls
How we plan, build and hand over a website, with a few example designs.
The first five seconds
Three ways a first screen can lead
Before we design anything, we decide what the first screen has to do. Here are three directions.
- CraftThe first screen shows off finished work. Good for businesses people pick on looks and style.
- DispatchThe first screen is all about the phone call and what happens next. Good for urgent jobs.
- AuthorityThe first screen explains how the inspection works and what you’ll decide after. Good for big jobs where trust comes first.
01 · Craft
Stone & Field Outdoor Living: finished work first
People hire an outdoor-living builder on taste, so the first screen is the finished work.
The work is the pitch
The finished patio fills the screen.
A calm serif
A big serif headline and one italic line.
One action color
Lime marks only the two buttons.
02 · Dispatch
Corliss & Vane Plumbing: the call first
Someone with water under the sink wants three answers: can you come, when, and what will it cost. On a phone the first screen gives the number, the hours and the three steps after the call, and the photograph shows a plumber explaining the problem before any work starts.
01
The number first
A call button in the header and under the headline.
02
The hours under it
Right below the buttons.
03
What happens next
Arrival window, cause found, written price.
03 · Authority
Hollis & Rowe Roofing: the inspection first
A new roof is a big decision made on trust, so the site leads with how the inspection and estimate work.
The build
Six steps, agreed before we start
Pages, timeline, revisions and total price, all in writing before you sign.
- Kickoff call
- Page plan
- Copywriting
- Build
- Testing & tracking
- Launch & handoff
What you receive
Paperwork you’ll actually use
Every project leaves you with these.
Tracking plan
Which calls and forms we track, and how we’ll know a lead became a job.
Launch and handoff record
Who has access to what, test results, and what to do next.
Next step
Does this sound like a fit?
Tell us about your business. If we're a good match, you get a written plan with timing and price.
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