KCV Strategic

Kansas City web design & Google marketing

Websites and Google ads that make your phone ring.

For Kansas City contractors and service businesses. We build them, run them, and show you which calls became jobs.

A contractor and a crew lead review printed job plans and a notebook at a workshop desk, with a laptop, a coffee mug and a tape measure beside them and late-afternoon light through the window.

100+

Websites built, for local businesses and larger organizations

$1M+

In Google and Facebook ad spend managed

8+ years

In digital marketing. KCV opened in 2018

Your accounts

Your domain, analytics and ad accounts stay in your name

Same message, everywhere

Your website, Google listing and ads should say the same thing

Customers trust you more when every place they find you makes the same promise. (Corliss & Vane Plumbing is an example we made up, reviews included.)

Business Profile

Hours, service area, photos and a call button, kept current.

Search ad

Written for the searches that bring in work.

See more example designs →

Who we work with

Businesses where the work starts with a phone call

Roofers, remodelers, plumbers, HVAC companies, fence and deck builders, auto glass shops and other local service businesses around Kansas City. If your jobs start with a call or a quote request, we can probably help.

  • Two installers set a new cedar privacy-fence panel between treated posts in a suburban back yard in early fall, one steadying the panel while the other checks a post with a short level.Exteriors, fence and deck
  • A carpenter in a teal shirt guides a router along a jig on a wooden workbench in warm workshop light.Remodeling and carpentry
  • An HVAC technician crouches at an outdoor condenser with the service panel open, reading a handheld meter.Plumbing, HVAC and mechanical

What we do

Two kinds of work, one plan

A website and Google listing that make people want to call. Then ads that bring more of them in.

How a website project works

A fixed price, in writing, before we start

Six steps, from a first call to launch, with a 30-day bug warranty after. You know the price and the timeline before you sign.

  1. 1Kickoff call
  2. 2Page plan
  3. 3Copywriting
  4. 4Build
  5. 5Testing & tracking
  6. 6Launch & handoff

How we measure

We judge marketing by booked jobs, not clicks.

We track every call and form back to its source, then go over it with you each month: which ones became jobs, and what to change.

See ongoing Growth Ops →
At a kitchen table in a sunlit home, a female plumbing advisor in a dark teal polo reviews a paper estimate with an older male homeowner in a pale blue shirt, with a tablet and tool bag nearby.
A call that turns into an estimate, then a job.
How we track itFrom search to booked jobWe trackYou tell usWhere jobs slip away
  1. 01

    Found

    On Google, Maps or an ad

    We build this

  2. 02

    Called

    A call or quote request

    We track it

  3. 03

    Answered

    Someone picks up or calls back

    Your team

  4. 04

    Booked

    On the calendar

    Your team

  5. 05

    Won

    Estimate accepted

    You tell us

Each month: what brought in jobs, and what to change next.

Where to start

Three ways to start working with us

Website project

Fixed price, quoted up front

Your site looks dated, is hard to use on a phone, or gets visitors who never call.

See website packages →

Marketing Health Report

Fixed price, quoted up front

Something’s off but you’re not sure what. We review your accounts and hand you a 90-day plan.

Review the report →

Not ready for a quote?

See where you might be losing leads.

Six questions, about a minute. No email needed.

Run the free scorecard →
Screenshot of the KCV missed-leads calculator showing an estimated monthly cost from slow replies, missed calls and quotes nobody chases.
Or try the missed-leads calculator →

Based in Kansas City

Local, and easy to reach

Here since 2018, working all over the metro. Call during business hours and a person picks up.

Tomas Cera, founder of KCV Strategic

Tomas Cera
Founder, KCV Strategic

About us →
Downtown Kansas City at dusk: the lit skyline rises behind Union Station, with traffic trails on the road and the Liberty Memorial lawn in the foreground.

Downtown Kansas City from Liberty Memorial at dusk. Photographed March 2009.

Photo: Caleb Zahnd, CC BY 2.0, via Flickr / Wikimedia Commons. Cropped and compressed by KCV Strategic. Source

Not sure what to fix first?

Tell us what's going on. You'll get an honest answer, even if it's 'nothing yet.'

Fixed-price websites · month-to-month Growth Ops, no long contracts