In the ever-changing world of digital marketing, sometimes businesses need to reevaluate their platforms. It can be difficult to know exactly how the market is reacting to your content, but if your site isn’t performing as well as you had hoped, there may be serious underlying problems. The first step in solving any problem is recognizing that there is a problem. After you know what to look for, you can begin to inspect your site and identify which areas may need improvement.
Your primary focus should be on the experience of your audience. Not everyone who visits your site will have years of computer experience or the patience to figure out how to use your website. It’s your job to make the process minimally frustrating for them. Examine every aspect of your web pages with the most troubled users in mind.
Anyone should be able to easily navigate your website on the first time they visit. Everything should be optimally organized in a way that complements your chosen style. People need to know exactly where they are and what led them there. They want to be capable of finding what they need without prior knowledge. You must work hard to ensure that the customers don’t have to go too far out of their way.
Do what you can to prevent high load times, because your visitors may return to the search results if they have to wait too long. Every second counts; Consumers have plenty of other options, therefore everyone has high expectations when they explore new parts of the internet. The problem may be caused by inefficient unminified coding, images not being optimized, or the need to upgrade your server if it isn’t capable of supporting the growth of your website.
More than half of all traffic on the internet now comes from individuals using mobile devices, such as phones and tablets. These come in a wide range of sizes, so be sure to format your website in such a way that allows it to support many different screens. If your content isn’t legible for a particular user, that person will find a different website to better suit their needs.
While beauty may be in the eye of the beholder, there are certain principles by which you can generally improve the quality of your design. All parts of your website should stand out cohesively, with the entire site maintaining a consistent theme. Be creative and remember that it doesn’t need to be overly complicated, but it should be special enough to hold your viewer’s attention.
Consumers are known to make judgments about websites very quickly. If your website doesn’t look sufficiently professional (by today’s standards), people may experience feelings of uncertainty. We want folks to trust us, so that we may enhance their lives and achieve a common goal. Therefore, the content must be presented carefully and beautifully. Colors can harmonize with one another when used correctly, but some combinations will prove to be unpopular. An unattractive website is always limited by fierce competition, so invest in the best design possible.
You may think you’ve attained an understanding of the user experience and adapted your design sufficiently, but how can you truly know without feedback? Sometimes others may notice flaws that you overlook. These problems may cost you a lot of money, therefore gathering thoughts from your peers will be worth your time. It can be difficult to please everyone, but there are often solutions that can at least appeal to a wider audience.
Your potential customers may need a reminder to spend their money. It’s a really good idea to directly tell them after they’ve been properly informed about what you do. Be careful with your messaging, because overly simple or complex phrases can deter people. Experiment with different styles to see what works best for you. These solicitations should be generally short and direct.
Having a clear and consistent Call to Action is crucial. Pick one main type and use it throughout the whole site. As long as it’s organized properly, you can have the same link in multiple places without trouble. In the right context, your CTA can be the deciding factor for an indecisive customer. It’s necessary to give those people some additional encouragement because they often favor saving their money otherwise.
At the end of the day, we want to see signs of growth and prosperity. One important indicator of your site’s success is its monthly traffic; This is your audience, which can provide you with revenue. Watch your bounce rate to know how well you are holding their attention. Also, keep track of how many people show interest in spending money (leads) and what percentage of them actually buy your products and services. Remember to monitor the performance of your Call to Action and make improvements where necessary. High bounce rates, low click-through rates, and low conversion rates can be clear indicators that the site is fundamentally disappointing the consumers.
Content Management Systems (CMS)
If you’ve delayed fixing your site because it is difficult to make changes, consider developing systems that will allow you to work more efficiently or using a popular CMS, such as WordPress, Wix, or Shopify (E-commerce). Your company can do amazing things, but many tasks are impossible when progress is nearly slowed to a halt due to software issues. Give your team what they need to bring the results you desire. You may require new systems to accomplish certain things that are more complex, such as a CMS (Content Management System). Set yourself up for success by optimizing your process.
As the market shifts, so too should your marketing strategy. Trends in web design don’t stay constant, so remain vigilant and never stop learning about the factors that affect your results. Continue to build on the methods that work for you, stay open to the possibility of trying a new approach when the time is right. The only way to stay relevant in an ever-changing world is to evolve. It’s usually a good idea to update your website consistently.
Take the time to thoroughly research the competition. This will allow you to discover better methods that you couldn’t quickly invent yourself, which will enable you to focus your creative energy on the unique aspects of your site. Pay close attention to the search terms being used by your competitors, because you will need to optimize for relevant keywords (SEO/Search Engine Optimization) in order to effectively compete for your place at the top of the search results. Seize every opportunity to gain a competitive advantage in the market and maintain your progress.
When you analyze your approach, be certain that the customer is getting upfront value first. People can sense when they are being pressured into a sale. A big part of marketing is your relationship and reputation with the community, therefore you must place the customer’s needs before your own. After all, they have no stake in your company and thus no reason to return the favor. If you provide enough value for consumers, they will be more than willing to buy from you.
Perfecting your website can be stressful. If you’d rather not struggle with it yourself, there is always the option of hiring a professional. However, you can learn to make beautiful websites if you’re willing to work hard and recognize mistakes along the way. The internet is full of resources that can help you get started designing your own site today, so why not get started right now? There has never been a better time to do business digitally. Make the most out of this age of opportunity and optimize your online presence now.
KC Vision Media is a digital marketing agency that markets for businesses of all sizes. We specialize in web design and Facebook ads. Consider hiring us for your next project.